My customer is a millennial female age 30 that does not have kids but has a live-in boyfriend whom she's been with for over a year. She drives a 2016 Charcoal Grey BMW 4 Series that is still in excellent condition. She has a Marketing Degree from UF and lives in Orlando, Florida. She works in hospitality and loves her job but is seeking to move up from her current position into a more leadership role. She works from 8-6pm and typically comes home tired and ready to kick back and watch her favorite show, Friends on Netflix. Most weeknights, she cooks dinner for her and her boyfriend, but sometimes she'd rather order take out since it's much easier and faster.
She feels good about her life, but the only thing she'd like to improve on is her appearance. She's gained about 20lbs in the last two years and doesn't like how she feels and looks. It's starting to affect her self esteem and relationship.
She makes a good living and loves to travel and go out to dinner/happy hours with her girlfriends, whom she's been friends with for over 10 years. If she had more time, she'd love to learn how to play the piano.
What do you have in common with the customer avatar?
I have a few things in common with the customer avatar. I am a millennial in my 30's and enjoy watching Friends on Netflix and love hanging out with my girlfriends for happy hours. I also struggle with finding the motivation to go to the gym and would like to improve my physical health as well. One of my favorite things to do is to travel with my family and friends.
Do you think that is a coincidence? Why?
No, I don't think this is a coincidence because I feel like most businesses are created because the owner/founder has the same need/problem the company is trying to fix or improve.
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ReplyDeleteHi,
ReplyDeleteI think that the fact that your customer avatar is similar to yourself, is great. Because this allows you to create a product that will be attractive to your avatar consumers as well as yourself. This lets you go with your gut on some decision such as where and how to advertise. At the same time I would caution against doing something that only appeals to a small market, such as advertising at a BMW dealership/repair shop with something that will only attract 30 year old women, because you want a larger market. For the avatar specifically being super specific is a great advantage.
Hi,
ReplyDeleteGreat work on your avatar. I really thought the story that you came up with for your avatar was very interesting. The fact that your avatar is very similar to you is really great because it helps you take decisions for your product/company by using your avatar as a prototypical customer. This will help you get a better understanding of real customer preferences. Keep up the great work!
Hi,
ReplyDeleteYou did a great job going into detail about the characteristics and traits about your customer avatar. I also found that I had things in common with the customer avatar that I created. I do not think that these are coincidences because they were based off of a business idea based on our needs. Great job developing your idea throughout the course!
Hi Fiorella,
ReplyDeleteIt's difficult to pinpoint who exactly would purchase your products, however you do a very good job doing so. You've thought of her whole body, along with her identity and personality traits. This is a good thing to know about, because if you know how your customers act and what they like, then you'll have a much better time selling to them. Good job.