Idea Napkin No. 2 - 19A

1) I am a Millenial who has a passion for self-improvement and wanting to live a life I'm proud of. I am currently a UF Business student pursuing a Business degree.  I'm driven, disciplined, motivated, and a hard worker. Throughout the years, I've worked various jobs that have given me years of experience in developing a concept and seeing it through. The gym would not only benefit future Millenials also looking to improve themselves but for me as well because I am the ideal customer for the gym.  I know first hand how hard it maintains a healthy lifestyle that includes working out, so I can identify what is needed and lacking in most gyms. The gym I'm trying to create will be part of my everyday life, and I want to motivate others to join me in this lifestyle change.

2) A gym that will have video instructions in each station that will guide and teach you on how to properly use the equipment as well as the number of reps for your desired goal. A fun reward system will incentivize you to check in a workout. Goals will be set up with a gym trainer at the beginning of the month, and you'll be entered into our monthly drawings if you achieve 100% of your goal. I believe monthly prizes and rewards would be a great incentive to motivate members to go to the gym. Prizes could include certificates to local businesses such as restaurants, spas, entertainment, etc. In my original plan, the reward system included a reduction of monthly dues. Still, after carefully analyzing my proposal, that type of system is not feasible and too complicated in the long run. Rewards will be hopefully donated by local businesses looking to promote their product or service, which will not cost the gym anything. The main emphasis, though, is the instructional videos; the reward system is just a bonus.

3) It will focus on Millennials who want to workout in a gym environment and improve their health. The ages would be around 20-40 years old, who have careers, families, and other responsibilities but lack the motivation or knowledge to workout. They respond well to a reward system to help them achieve their goals.

4) People want to look and feel good. Working out increases confidence, productivity, and energy levels and in return, will make people happier. People would gladly pay a monthly fee to achieve those goals. Since the gym includes prizes based on performance, members will view them as mini-challenges and will be competitive enough to participate.

5) I am a person who when sets goals and tries to archive them with whatever means possible. I am disciplined when it comes to anything career or school-related. I am highly organized and as well as a people person. Two qualities I believe are needed when running a business. I have never owned a gym before, but I have many friends who have worked in one that could provide insider tips and advice.

I initially based my gym concept with a reward system, but with the reduction of membership fees as the primary focus. But after carefully evaluating, I took the reward system out and just focused on instructional videos as the primary benefit. I later went back to my first idea napkin feedback and noticed that the excitement for the reward system was enormous. People liked the concept because it was different. So for this idea napkin, I brought back the reward system but not in the same way. This time it will not reduce or increase your membership fees. Another thing I took out was the $25 "no show" fees. Life happens, and it's not fair to charge members additional fees for something that might be out of their control. I want gym members will have fun going to and have a desire to achieve their goals thanks to us.