Who: People who do not like or have the desire to exercise in a gym environment. Although they do workout, they prefer outdoor settings, such as walking around the park/lake/neighboorhood, bike riding, swimming, etc. Others simply like exercising in the comfort and privacy of their home.
What: People find other activities that require no discipline and sometimes viewed as more fun. Examples would be lounging on the couch catching up on their shows, hanging out with friends or going out to eat. Others just don't like working out at a gym.
Why: People inside the boundary are serious about improving their health will make eating healthy and going to the gym their main priority because they are not happy with the way they look and feel. People who are outside the boundary do not feel the desire to work out regularly at the gym, whether for lack of motivation or they have an alternative exercise regimen.
Inside The Boundary
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Great work! Staying fit and healthy is very important for our bodies. I personally love to workout at the gym rather than at home because I definitely get a better workout at a gym. Incentives are a great way to motivate someone at the gym since working out isn't the most fun activity to do. Keep up the good work!
ReplyDeleteHi Fiorella,
ReplyDeleteYou have some great insight for your gym here. I workout at Hotworx, which is a bunch of sauna rooms some with gym equipment and some without. I like this environment because I don't have to feel embarrassed with others watching me try to figure out the machines. Your idea to have tutorials on the gym equipment is great so people can avoid feeling lost at the gym.
Your chart is great at defining who will be the target of this business opportunity.
Great job