What’s Next? - 25A

Existing Market: 

I will focus on setting up the gym property and then marketing through various ways to attract young Millenials wanting to get healthier by going to the gym.


1. Joanna, age 32, suggested reaching out to local bloggers in helping me spread awareness of my gym through Instagram. Which is a great idea and one that I had already thought about since social media is the number one way to advertise these days.

2. Morgan, age 22, suggested I do a one-week free trial for people to try out the gym without committing to joining. I hadn't thought about free trials, but it seems like a great idea and a way for the community to see who we are and what makes the gym different than the others.

3. Kyle, age 29, said that I could also add a smoothie station because the profit would be good, and some people prefer protein shakes instead of energy drinks or protein bars.


The feedback and suggestions I received were all great and things I will implement to my gym. I especially loved the smoothie suggestions because it will be another way to make a profit and keep the members happy.

New Market:

Instead of focusing on young Millenials, I will focus on attracting the elderly community that wants to stay in shape and improve their health.

Norma, age 59, likes the idea of instructional videos in each section but wants there to be exercises that involve chairs or something that doesn't include her doing too much strain on her body.

Greg, age 62, wants to go to a gym where there are pool exercises because that's his favorite way to burn calories and doesn't involve rigorous training.



After interviewing these two individuals, I saw how different their needs and wants were from the young millennial market. It made me realize that I won't be able to cater to both at the same time because it would require more money on modified equipment and the addition of a pool and instructor.

Perhaps, in the future, I can open up a new gym but with an elderly client base. I don't think I've heard of any gym catering to that market before. I think it's one that would be highly profitable as well because the demand is there. When opening up a gym, researching and knowing who your demographic is, is a massive part of how successful the gym will be.